In conclusion, is the Better Business Bureau membership and accreditation worth the expense for your company? That's something that only you as its owner can decide. However, I will share with you that for us, the BBB accreditation has helped us drive and secure business. All this can help your company's brand and image. And, the BBB also has metrics that all accredited members have to adhere to concerning factors like truth in advertising, transparency and responsiveness. One benefit to maintaining accreditation with the BBB is the trust that people may feel when they see that you're accredited.
While there are many sites, including Google, that include customer reviews, BBB is a platform that customers still trust. In other words, websites like the BBB can give you another chance to cement a happy experience. As an example, one of our companies has run raffles in the past for our customers, who loved working with us to win prizes for a review.
Depending on how you promote the opportunity for your loyal patrons to write BBB reviews for you, they can be an excellent chance to build deeper relationships. Because of social media and the digital world, we know business marketers always seek to engage prospects and customers. It can help you promote happy engagement.įinally, an excellent opportunity exists for engagement on BBB reviews. As a result, the BBB is one of several platforms that you can use to improve customer trust in your business.ĥ. Above all, people are likely to trust what others have to say about business products and services, even if they don't know the people doing the review. While the BBB now has other competitors, the goal is still the same on its website and others. And, the reality is that because data is at the tips of everyone's fingers, the public knows it can find necessary information for decision making. When a potential customer takes the time to head to the BBB site, you know that they want information from other customers. When you hear and address a customer's complaint, the complainant may happily remove the claim. Consider it an opportunity to step up and resolve the situation. If you get accredited and have a client complaint, it's not the end of the world. That complaint can impact the trust factor for people who view the site for information on your company. And, on occasion, you may get a complaint from someone. But, of course, not all customers will be 100% satisfied. When a company gets accredited by the BBB, to maintain a high accreditation, you're going to want to make sure that you don't have complaints. As a result, it may also be something you may want to consider. So, from a business lead development standpoint, the BBB accreditation doesn't hurt. What's more, we have been able to close on new opportunities because prospects have come to us and said they read them. But it's probably not enough to make a material difference in your search engine ranking results.ĭespite my first point, although the BBB is not the only game in town, I've found that the public still looks to it when they want to see the reputation of a business. You may get a bit of an increase in rankings because BBB links can redirect to your site. Meaning: if you think that you'd like to join the BBB or another organization because it will help you with your SEO rankings, that is probably not a good enough reason. Third, the writing should generally be easy for not only humans, but also Google bots to read. Second, sites may get classified because they develop content that is authoritative on the topic area. First, Google reportedly does its rankings based in part on how valuable and relevant the information is. So, at least for the foreseeable future, I see the Better Business Bureau as a good use of money from our budget. What I've found is that the benefits we've received from maintaining membership have outweighed the expense when we've leveraged it correctly. After reading what our experience is with the BBB, you may want to consider relying on it as well. Still, our team continues to use the Better Business Bureau.
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